This interactive multimedia case describes the crisis that surrounded the sale of the Galletas Fontaneda biscuit factory in 2002. United Biscuit's announcement to sell the factory was the beginning of a seven month conflict that would affect the employees its managers and residents of the town of Aguilar de Campoo.
The case is based around an interactive timeline which allows students to consider the main events of the crisis in detail. For each of the milestones interviews with the president of United Biscuits the head of the worker's council and the mayor of Aguilar de Campoo provide analysis.
This interactive case study details the communications and public relations crisis that affected the multinational United Biscuits when it decided to close one of its most recognized plants Galletas Fontaneda in Aguilar de Campoo. The case presents the views of each of the stakeholders involved in the dispute as well as the leadership dilemmas that the President of United Biscuits in Spain had to face.
En este tutorial se presentan seis dimensiones de liderazgo que se han encontrado en el mundo. Mientras algunas están bien valoradas en todas las culturas otras se asocian a un liderazgo poco recomendable en algunos países. Los alumnos pueden comparar estas dimensiones y valorarlas para mejorar su comprensión de las expectativas y prototipos de liderazgo en el mundo.
Leadership perception around the world CO2-310-I-M
This tutorial introduces six dimensions of leadership found across the world some which are highly regarded in all cultures and some which are associated as undesirable in certain countries.
The students will be asked to compare these dimensions across countries and cultures and estimate which are higher than others to gain a sense of understanding for how expectations and prototypes for leadership differ around the world.