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  1. PLAYGIGA: THE GROWTH PAINS OF A PIONEER IN CLOUD GAM … GE1-144-I

    In September 2016, Javier Polo, a senior executive from the Telco sector, was appointed as CEO of PlayGiga, a technology start-up. The company had spent three years successfully developing a technology to enable users to play Videogames from the cloud, without needing a gaming console (e.g. PlayStation, Xbox) or an expensive gaming PC. However, no significant sales had materialized until now. After three months in the position, the CEO needed to prove the market acceptance for the new service. Important decisions had to be taken about the value proposition, which customer segment to focus on and about the go-to-market strategy; in particular, if a direct-to-consumer commercialization would be better than selling the service through Telecom and Media companies.

    The case is intended to be taught in the initial modules of an entrepreneurship course for Undergraduates, MBA students or Executive MBAs. It can also be taught in entrepreneurship modules within specialized masters such as a Master in Technology or Digital Business.

    Academic Area:
    Strategy | Entrepreneurship | Innovation
  2. La Expansión de Palladium Hotel Group DE1-224-M

    Palladium Hotel Group, a family-owned business that began on the small island of Ibiza, Spain, has enjoyed healthy profits and growth since its inception. However, in 2017, globalization changed the way travelers behaved. The board had identified the North American market as a key driver for achieving the group’s strategic objectives and high margin. The hotel group now needed to maximize loyalty, average daily rates, qualified occupancy and guest experience. How were they to go about this?

    Academic Area:
    Strategy
  3. The Expansion of Palladium Hotel Group DE1-224-I-M

    Palladium Hotel Group, a family-owned business that began on the small island of Ibiza, Spain, has enjoyed healthy profits and growth since its inception. However, in 2017, globalization changed the way travelers behaved. The board had identified the North American market as a key driver for achieving the group’s strategic objectives and high margin. The hotel group now needed to maximize loyalty, average daily rates, qualified occupancy and guest experience. How were they to go about this?

    Academic Area:
    Strategy
  4. Standtech Goes Public AJ-MCMI-114-I-M

    Standtech, S.L. is a technology company that decides to go public in Spain (Bolsas Españolas) and The Netherlands (Euronext Amsterdam) after a share capital increase. Each team of students works as a law firm that advises Standtech in the process of becoming a listed company. The multimedia case is a “journey” through the milestones of such process: (i) transformation of a limited company into an autonomous society; (ii) share registration in book-entry form; (iii) modification of the articles of association; (iv) prospectus approval; (v) attainment of sufficient share distribution.

    Academic Area:
    Others
  5. EL CASO SALAZAR (B3) SI1-158-B3

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B3 examines the group of executive managers of the company and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  6. EL CASO SALAZAR (B1) SI1-158-B1

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B1 examines the group of bankers and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  7. EL CASO SALAZAR (C) SI1-158-C

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage. 

    Academic Area:
    Information Systems & Technologies
  8. EL CASO SALAZAR (B4) SI1-158-B4

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B4 examines the group of Manuel Sanchéz-CISO  and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  9. EL CASO SALAZAR (B2) SI1-158-B2

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B2 examines the group of lawyers and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
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