Areas

Set Ascending Direction
View as
Grid
List
Showing 1 - 9 of 400 results(s) for:
  1. PLAYGIGA: THE GROWTH PAINS OF A PIONEER IN CLOUD GAM … GE1-144-I

    In September 2016, Javier Polo, a senior executive from the Telco sector, was appointed as CEO of PlayGiga, a technology start-up. The company had spent three years successfully developing a technology to enable users to play Videogames from the cloud, without needing a gaming console (e.g. PlayStation, Xbox) or an expensive gaming PC. However, no significant sales had materialized until now. After three months in the position, the CEO needed to prove the market acceptance for the new service. Important decisions had to be taken about the value proposition, which customer segment to focus on and about the go-to-market strategy; in particular, if a direct-to-consumer commercialization would be better than selling the service through Telecom and Media companies.

    The case is intended to be taught in the initial modules of an entrepreneurship course for Undergraduates, MBA students or Executive MBAs. It can also be taught in entrepreneurship modules within specialized masters such as a Master in Technology or Digital Business.

    Academic Area:
    Strategy | Entrepreneurship | Innovation
  2. Mejores prácticas digitales de gran consumo MK2-154

    The digital channel turns out to be successful in different consumer goods companies. An ideal tool to create a strategy based on the strengths, weaknesses, opportunities, and threats (SWOT) from the company itself. In this sense, it seeks to face the battles with the price and physical stores, as well as challenging territories where the manufacturer and/or provider have greater prominence.

    Carrying out the best digital practices allows you to approach the client more directly, unlike how it was done before the irruption of the digital channel. Therefore, it calls us to reflect on the trends and transformations that have been carried out by different companies, adapting to their needs and creating an updated digital marketing strategy.

    Academic Area:
    Information Systems & Technologies | Marketing
  3. EL CASO SALAZAR (B5) SI1-158-B5

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B5 examines the group of Isabel and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  4. EL CASO SALAZAR (B3) SI1-158-B3

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B3 examines the group of executive managers of the company and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  5. EL CASO SALAZAR (B1) SI1-158-B1

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B1 examines the group of bankers and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  6. EL CASO SALAZAR (C) SI1-158-C

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage. 

    Academic Area:
    Information Systems & Technologies
  7. EL CASO SALAZAR (B4) SI1-158-B4

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B4 examines the group of Manuel Sanchéz-CISO  and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  8. EL CASO SALAZAR (B2) SI1-158-B2

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B2 examines the group of lawyers and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  9. EL CASO SALAZAR (A) SI1-158-A

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Academic Area:
    Information Systems & Technologies
Set Ascending Direction
View as
Grid
List
Showing 1 - 9 of 400 results(s) for: