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  1. Mejores prácticas digitales de gran consumo MK2-154

    The digital channel turns out to be successful in different consumer goods companies. An ideal tool to create a strategy based on the strengths, weaknesses, opportunities, and threats (SWOT) from the company itself. In this sense, it seeks to face the battles with the price and physical stores, as well as challenging territories where the manufacturer and/or provider have greater prominence.

    Carrying out the best digital practices allows you to approach the client more directly, unlike how it was done before the irruption of the digital channel. Therefore, it calls us to reflect on the trends and transformations that have been carried out by different companies, adapting to their needs and creating an updated digital marketing strategy.

    Academic Area:
    Information Systems & Technologies | Marketing
  2. EL CASO SALAZAR (A) SI1-158-A

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Academic Area:
    Information Systems & Technologies
  3. EL CASO SALAZAR (B5) SI1-158-B5

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B5 examines the group of Isabel and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  4. EL CASO SALAZAR (B3) SI1-158-B3

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B3 examines the group of executive managers of the company and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  5. EL CASO SALAZAR (B1) SI1-158-B1

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B1 examines the group of bankers and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  6. EL CASO SALAZAR (C) SI1-158-C

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage. 

    Academic Area:
    Information Systems & Technologies
  7. EL CASO SALAZAR (B4) SI1-158-B4

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B4 examines the group of Manuel Sanchéz-CISO  and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  8. EL CASO SALAZAR (B2) SI1-158-B2

    This material analyzes the prevention of data losses and cybersecurity, using an example based on a fictitious company that loses an important public tender caused by data leakage.

    Part B2 examines the group of lawyers and their possible involvement in the process of data loss.

    Academic Area:
    Information Systems & Technologies
  9. Expanding into new theme park markets: The case of F … DE1-225-I

    In 2005, Ferrari signed an agreement to build the first Ferrari-inspired theme park in the world. The park was built on Das Island in Abu Dhabi, United Arab Emirates. Hence, Ferrari World Abu Dhabi, the first theme park entirely devoted to the legendary carmaker Ferrari, came to existence. The success of the park attracted new players who requested licenses from Ferrari to open new parks. In response to this demand, Luca Fuso, the head of Ferrari Brand, must make decisions:

    1. Should Ferrari sell any licenses or simply only allow Ferrari World Abu Dhabi to exist?
    2. If new Ferrari parks do open, should they be located in developing or developed countries/regions?
    3. How do the answers to the above questions affect Ferrari’s long-standing view that the demand for Ferrari products should never be fully satisfied?

    The case is designed for use in courses on international management for MBA students and upper-division undergraduate business students. The focus on international business makes it useful for audiences from cross-culture management courses. The students would benefit the most if they have taken in the past courses in topics such as Global Business Environment and Leadership.

    Academic Area:
    Strategy
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