IE code
MK2-139-I-M
Format
Multimedia and interactive
Est. dedication time
60 minutes
Academic Area
Type of publication
Technical Note and tutorial
Description
This tutorial introduces basic concepts of the use of social media in marketing. A description of eight different tools and their general usage key features business application and some mini case studies are provided.
Some multimedia material and a scavenger hunt of IE’s social media profiles round up the proposal and help students to assimilate the social media concepts and how to use them in marketing.
Author's comments
In this tutorial we show the students the main social networks which Marketing managers are able to use how they should use them and how they are integrated in order to develop an integral digital strategy.
