IE code
RH1-139-I
Nr. Of Pages
14
Academic Area
Type of publication
Case Study
Description
From its inception, the story of R is quite surprising. A small organization who decided to become a telecommunications operator for a complete territory, without a technological partner. Back then, neither the sector nor investors saw cable as a possibility, but R took it upon itself and heavily invested in such option, even though the costs were high. After such a decision their growth seemed unstoppable. This strategy was supported by a strategy of people management based on the concept of happiness at work.
