The case delves the students into the mobile communications sector while distinguishing between the multiple competing areas where companies do their decision-making. It encourages the analysis of the sector from a strategic point of view and encourages the learner to use its own experience in the sector as a user. The case analyses all the agents in the ecosystem.

The case ends with the challenges of the sector in the future, emphasizing telephone operators and asking if they will be able to overcome the current situation, including problems of growth (for the operators) like "net neutrality".