Operations & Supply Chain Management

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  1. Metodologías Ágiles ENT020084-U-SPA-HTM

    In this multimedia tutorial, students learn about Agile methodology and its relation to Design Thinking and Lean Startup methodologies. The tutorial begins with an overview of the background to the development of Agile methodology (challenges and fundamental changes in the global business environment and ways of working) and an exploration of the Agile Manifesto and methodology as a response to a VUCA world and new technological developments. Students then explore the relationship between Agile, Design Thinking and Lean Startup as it relates to innovation and delivery of work, after which they apply the concepts previously explored to a video case of an Agile business consultant who recounts his experience of implementing Agile methodology at a large global company. The multimedia features dynamic videos, interactive exercises, and several types of question and answer activities (with feedback) for students to reflect on their experience, apply theoretical frameworks, and predict outcomes for real-life business situations. 

    Academic Area:
    Entrepreneurship | Digital Technologies & Data Science | Innovation
  2. Agile Methodologies ENT020084-U-ENG-HTM

    In this multimedia tutorial, students learn about Agile methodology and its relation to Design Thinking and Lean Startup methodologies. The tutorial begins with an overview of the background to the development of Agile methodology (challenges and fundamental changes in the global business environment and ways of working) and an exploration of the Agile Manifesto and methodology as a response to a VUCA world and new technological developments. Students then explore the relationship between Agile, Design Thinking and Lean Startup as it relates to innovation and delivery of work, after which they apply the concepts previously explored to a video case of an Agile business consultant who recounts his experience of implementing Agile methodology at a large global company. The multimedia features dynamic videos, interactive exercises, and several types of question and answer activities (with feedback) for students to reflect on their experience, apply theoretical frameworks, and predict outcomes for real-life business situations. 

    Academic Area:
    Entrepreneurship | Digital Technologies & Data Science | Innovation
  3. The Mumbles: From Library Basement to Amazon Prime, … GE1-150-I

    This case follows the evolution of the children’s performing ensemble The Mumbles, primarily through the eyes of founder, George Mumble. George gets his start as a performer hustling to make a few extra dollars, and then working with his brother Paul pursues performance fulltime. The group pivots multiple times, from school performances, to television, to major reorganizations, and then into multimedia. Through this journey, critical concepts are explored in the areas of family business, entrepreneurship and strategy. From a family business perspective, there is the issue of firm succession, as George and Paul seek to ensure strong positions for the children who vary widely in ages. In addition, the brothers seek to balance their familial interests with non-family stakeholders. In entrepreneurship, we track the journey of entrepreneur from passion, to opportunity recognition, exploitation, growth, and mature repositioning for secondary growth. Furthermore, there are the conflicting issues of managing a business for passion versus profit. From a strategy perspective, the case deals with strategic renewal, and ultimately ends with the firm at a crossroads examining its current and potential future strategic positions.

    Academic Area:
    Strategy | Entrepreneurship | Innovation
  4. Goiko Grill GE1-148-I-M

     The multimedia case study will tell the story of Goiko Grill; a casual dining restaurant in Spain, with roots from Venezuela. It looks at its exponential rise over a five year period and how keeping strong to a core culture has proved vital in its success.

    The story is told through exclusive interviews with Andoni Goicoechea, the owner and founder, and his journey over the last five years. We also speak to his staff on their experiences during this rapid growth – some moving from waiter to senior leadership in this short period of time.

    There will be separate sections, which will progress chronologically: Starting the company; Scaling and whether to franchise; To sell or not; International/future expansion.

    Academic Area:
    Economic Environment & Public Affairs | Strategy | Entrepreneurship | Innovation
  5. MOSABI GE1-149

    Founded by Chris Czerwonka, John Roberts and Julie Monniot-Gaillis, Mosabi is an app-based solution addressing the lack of financial literacy education and financial inclusion for informal sector entrepreneurs in Africa. By providing an alternative to traditional credit-scoring through education, Mosabi seeks to empower its users in the long-term generating a multiplier effect on their lives.

    It is designed to be financially sustainable as it also reduces the high cost of accessing the underbanked for the financial services providers (FSPs). In order to achieve its social and financial objectives, Mosabi measures both financial and social impact and ensures the two go in lock-step.

    Academic Area:
    Entrepreneurship | Human Resources | Innovation
  6. MOSABI GE1-149-I

    Founded by Chris Czerwonka, John Roberts and Julie Monniot-Gaillis, Mosabi is an app-based solution addressing the lack of financial literacy education and financial inclusion for informal sector entrepreneurs in Africa. By providing an alternative to traditional credit-scoring through education, Mosabi seeks to empower its users in the long-term generating a multiplier effect on their lives.

    It is designed to be financially sustainable as it also reduces the high cost of accessing the underbanked for the financial services providers (FSPs). In order to achieve its social and financial objectives, Mosabi measures both financial and social impact and ensures the two go in lock-step.

    Academic Area:
    Entrepreneurship | Human Resources | Innovation
  7. The unpredictable journey of entrepreneurial discove … GE1-147-I-M

    This Multimedia Case will drive the student through an immersive musical journey along a premium quality hand –made Spanish guitar.  The student will have the opportunity to follow the story of Manuel Rodriguez, a daring entrepreneur. They will be able to follow the companies and generation´s world trip and understand the reasoning behind his actions.

    Using Manuel Rodríguez´s case, students will have the opportunity to put themselves in the position of a serial entrepreneur, constructing their own journey alongside Manuel Rodríguez Guitars. Their decisions and experiences along the multimedia case will get stored digitally, in order to have an open discussion in class.

    Decision-making, drag and drop, and other interactive activities make up the learner journey; these activities are based on tangible entrepreneurial frameworks and business models.

    Academic Area:
    Entrepreneurship
  8. ROYO GROUP: RETOS DEL LEAN MANAGEMENT EN EL ENTORNO … DO1-158

    Royo Group is a company that manufactures and sells bathroom furniture. In 2010, after the generational change in the company's leadership, it was decided to implement lean management at an industrial level to improve competitiveness, both in terms of quality, and service and cost. Initially, the implementation was not too successful, because the improvements achieved were not consolidated. However, in 2012 the course was corrected, the implementation approach and the company began a stage of sustained improvement that has reached today.

    Academic Area:
    Operations & Supply Chain Management
  9. El Confidencial: leading the digital revolution of t … DE1-227-I

    El Confidencial is an example of how a young company can become the leader in an industry undergoing a transformation. The case describes the changes in technology and consumer habits that occurred with the digitalization of the newspaper industry. This has resulted in financial hardship for traditional newspapers as their model based on print newspapers fades away. 

    First, the case explores the industry by describing what success traditionally looked like and how it has evolved with the digitalization of the industry.


    Second, it explores the emergence of new digital “native” competitors and how they have managed to gain a high level of readership and influence over public opinion in a short period of time. This has redesigned the map of mass media establishing new positions of leadership, such as that of El Confidencial.


    Told in chronological order, the case explains the evolution of El Confidential starting with its foundation in 2001. The reader tracks how it faced its main challenges and achieved success.

     

    Academic Area:
    Strategy | Entrepreneurship
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