Infobip and “The Unicorn Snowball Effect” on the Startup Ecosystem in Southeast Europe

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IE code
ENT010290-U-ENG-WOD
Language
English
Format
PDF
Nr. Of Pages
14
Academic Area
Type of publication
Case Study

Instructor support

A Teaching Note is available for this material.

Description

This case points to the so-called “unicorn snowball effect” in startup ecosystems and the benefits of unicorns investing in local knowledge and expertise. As a result, it increases a country’s innovation and competitiveness, helps maintain talent at home and reverses brain drain, while also being beneficial for the investing company. The case also presents some prospects for investment in a region generally disregarded by the business community.