Economic Environment & Public Affairs

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  1. Goiko Grill GE1-148-I-M

     The multimedia case study will tell the story of Goiko Grill; a casual dining restaurant in Spain, with roots from Venezuela. It looks at its exponential rise over a five year period and how keeping strong to a core culture has proved vital in its success.

    The story is told through exclusive interviews with Andoni Goicoechea, the owner and founder, and his journey over the last five years. We also speak to his staff on their experiences during this rapid growth – some moving from waiter to senior leadership in this short period of time.

    There will be separate sections, which will progress chronologically: Starting the company; Scaling and whether to franchise; To sell or not; International/future expansion.

    Academic Area:
    Economic Environment & Public Affairs | Strategy | Entrepreneurship | Innovation
  2. Halo Top Ice Cream & Behavioral Economics AH1-003-I

    How do you go about making difficult decisions and what are the key psychological shortcuts and biases that may impair your rationality? This case uses the real-life example of the successful launch of Halo Top’s ice cream brand in the United States as the basis to construct a psychological review of the decision-making process of the company founder, advisers and consumers, helping to identify and illustrate some of the most common principles, heuristics and biases of Behavioral Economics. To do so, the case puts students in young entrepreneur Justin Woolverton’s shoes when he has to decide whether to launch the brand or keep his job as a lawyer, and then goes beyond to review the marketing process and consumer insights that are normally present in product introductions and promotions.

    Should Justin quit his highly lucrative day job as a lawyer and pursue his ice-cream making dreams? And, if he were to decide to launch his brand, what are the psychological biases and mind-traps that he would have to avoid (when making his decisions) or factor in (when considering those of his potential consumers)?

    Academic Area:
    Organisational Behaviour | Economic Environment & Public Affairs | Others
  3. European Monetary Union Policy Simulator EC1-140-I-M

    This simulator aims to raise awareness of the importance of the European Central Bank and to represent the effect that decisions of the member countries have on monetary supply. 

    Each group of students will represent one of the member countries or a representative of the ECB Executive Board. Through a series of turns, news events that will affect the EU are shown on a central screen. After discussing these events as a class, each representative will place their votes about whether to raise, maintain or decrease the interest rate. Feedback is provided in the form of data about the main economic indicators. 

    The structure of the simulation allows it to be played at various levels of depth. This implies that it can be used as an introduction to monetary policy for MBA students as well as managerial economic students that already have some background in monetary policy.

    Academic Area:
    Economic Environment & Public Affairs
  4. Ethiopia: Doing business at the bottom of the pyrami … EC1-139-I-M

    What is it like to live and do business at the base of the pyramid? This multimedia is the second part in a series of reports from students who have spent time living, working and volunteering in Ethiopia.

    This installment focuses on the different types of businesses that exist and operate in the East African country and begins to explore both the opportunities and challenges that business owners face. Here we display the first-hand accounts from those who have spent time in large and small companies and can relay the challenges of doing business in the bottom of the pyramid.

    The students´ experiences are brought to life through images and video interviews. The conclusion posing the ultimate question: Can money be made doing business at the bottom of the pyramid?

    Academic Area:
    Economic Environment & Public Affairs
  5. Country Investment Decision EC2-103-M

    Country Investment Decision is an interactive exercise in which students adopt the role of an International Fund Advisor. Students must study the data available about different countries in order to prioritize the investment options and make a final investment proposal.

    The exercise is designed so that different data sets of real countries are firstly considered individually before all the data together is taken into account to make a final proposal. The topics covered are economic indicator data, institutional data, and finally social and political risk data. At each decision stage, the student must justify their choices. A professor’s page displays graphically the evolution of decisions.

    * This material will have personalized links for each student and the professor will have the ability to see individual and aggregate responses before and during the class session.

    Academic Area:
    Economic Environment & Public Affairs
  6. Country Investment Decision EC2-103-I-M

    Country Investment Decision is an interactive exercise in which students adopt the role of an International Fund Advisor. Students must study the data available about different countries in order to prioritize the investment options and make a final investment proposal.

    The exercise is designed so that different data sets of real countries are firstly considered individually before all the data together is taken into account to make a final proposal. The topics covered are economic indicator data, institutional data, and finally social and political risk data. At each decision stage, the student must justify their choices. A professor’s page displays graphically the evolution of decisions.

    * This material will have personalized links for each student and the professor will have the ability to see individual and aggregate responses before and during the class session.

    Academic Area:
    Economic Environment & Public Affairs
  7. PARO, INFLACIÓN, DÉFICITS, COMPETITIVIDAD Y LARGO PL … EC2-119

    Explains the issues of the economic environment: unemployment, inflation, economic cycle, public and trade deficits and competitiveness. Also goes into some ideas about global financial crises, models used to exit them and some implications of the "new economy".

    This technical note substitutes the previous one EC2-011 "Inflación, Paro, Competitividad y el Largo Plazo" that is no longer available.

    Academic Area:
    Economic Environment & Public Affairs
  8. DINERO, BANCOS Y POLÍTICA MONETARIA EC2-116

    This note is about the workings of the assets market, the different types of assets and focusing on money, the role of commercial and central banks. It analyzes the assets and money markets and their influence over monetary policy and interest rates. Finally it explains the different models of monetary policy, the types of financial markets and the stock-market indicators.

    This technical note substitutes the previous ones EC2-006 "El Sistema Financiero y la Creación de Dinero" and EC2-007 "El Mercado de Activos" that are no longer available.

    Academic Area:
    Economic Environment & Public Affairs
  9. LA DEMANDA AGREGADA Y LA POLÍTICA FISCAL EC2-114

    Explains the model of aggregate demand, fiscal policy, income, expenditures and production.

    It offers a simplistic model to determine production and income. The technical note assumes the learner understands the circular flow diagram and basic macroeconomic identities. The model is created starting from aggregate demand and considers families' consumption and investment of the private sector. Then introduces the public sector, along with some concepts of fiscal policy. It ends with the foreign sector and its implications for income.

    This technical note substitutes the previous ones EC2-003 "Los Componentes de la Demanda Agregada y la Renta de Equilibrio" and EC2-015 that are no longer available.

    Academic Area:
    Economic Environment & Public Affairs
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