Economic Environment

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  1. Standtech Goes Public AJ-MCMI-114-I-M

    Standtech, S.L. is a technology company that decides to go public in Spain (Bolsas Españolas) and The Netherlands (Euronext Amsterdam) after a share capital increase. Each team of students works as a law firm that advises Standtech in the process of becoming a listed company. The multimedia case is a “journey” through the milestones of such process: (i) transformation of a limited company into an autonomous society; (ii) share registration in book-entry form; (iii) modification of the articles of association; (iv) prospectus approval; (v) attainment of sufficient share distribution.

    Academic Area:
    Others
  2. Ciudades, innovación y talento GE2-135

    This technical note explains the fundamentals of the ecosystem for innovation and talent and its importance for the city. We can understand the role of human capital and how important talent is for the ecosystem, where several factors converge for the generation of ideas, products, methods or processes and that encourage entrepreneurship.

    Through this document, we will be able to know what talent is and how it is associated with human capital, why talent is important to the ecosystem of innovation and economic growth of a city and what aspects are necessary for a city to have an urban ecosystem of innovation and talent.

    Academic Area:
    Entrepreneurship | Others | Innovation
  3. Donostia-San Sebastían: Una ciudad en busca del tale … GE1-142

    The case describes the story of a city, Donostia-San Sebastián, which has the political and institutional goal to become a city of innovation and entrepreneurship. To achieve this, there are different dilemmas related to the size of the city, the shortage of talent in certain specialties, cannibalization of talent, internationally competitive salaries and the effects of the brain drain. In this case study, we meet a local public institution, Fomento San Sebastián (FSS), which acts as the instrument of the city to promote an intelligent, sustainable and inclusive local economic development. FSS plays a fundamental role within the local ecosystem of innovation and takes the lead to endow talent with human capital in the city.

    Through the context of the city of Donostia-San Sebastián and the different programs and decisions taken by FSS, the student will be able to understand the innovation ecosystem and to analyze how talent and human capital develops in a city.

    This case is useful for a wide audience:

    1. Students of universities, MBA or MIR interested in innovation in cities.
    2. University students of science, technology, engineering and mathematics interested in the topic.
    3. Students participating in courses such as Urban Innovation, Public Policy, Sustainable Cities, Human Resources, Innovation and Entrepreneurship. 
    4. It is suitable for "In Company" courses for employees of highly innovative companies and employees of public agencies whose work is related to innovation or research.

    Academic Area:
    Entrepreneurship | Others | Innovation
  4. Cities, Innovation and Talent GE2-135-I

    This technical note explains the fundamentals of the ecosystem for innovation and talent and its importance for the city. We can understand the role of human capital and how important talent is for the ecosystem, where several factors converge for the generation of ideas, products, methods or processes and that encourage entrepreneurship.

    Through this document, we will be able to know what talent is and how it is associated with human capital, why talent is important to the ecosystem of innovation and economic growth of a city and what aspects are necessary for a city to have an urban ecosystem of innovation and talent.

    Academic Area:
    Entrepreneurship | Others | Innovation
  5. Donostia-San Sebastían: A City in Search of Talent a … GE1-142-I

    The case describes the story of a city, Donostia-San Sebastián, which has the political and institutional goal to become a city of innovation and entrepreneurship. To achieve this, there are different dilemmas related to the size of the city, the shortage of talent in certain specialties, cannibalization of talent, internationally competitive salaries and the effects of the brain drain. In this case study, we meet a local public institution, Fomento San Sebastián (FSS), which acts as the instrument of the city to promote an intelligent, sustainable and inclusive local economic development. FSS plays a fundamental role within the local ecosystem of innovation and takes the lead to endow talent with human capital in the city.

    Through the context of the city of Donostia-San Sebastián and the different programs and decisions taken by FSS, the student will be able to understand the innovation ecosystem and to analyze how talent and human capital develops in a city.

    This case is useful for a wide audience:

    1. Students of universities, MBA or MIR interested in innovation in cities.
    2. University students of science, technology, engineering and mathematics interested in the topic.
    3. Students participating in courses such as Urban Innovation, Public Policy, Sustainable Cities, Human Resources, Innovation and Entrepreneurship. 
    4. It is suitable for "In Company" courses for employees of highly innovative companies and employees of public agencies whose work is related to innovation or research.

    Academic Area:
    Entrepreneurship | Others | Innovation
  6. Ontruck SI1-157-I

    Ontruck is one of the most successful young start-ups in Spain, with markets already working in Madrid, Barcelona, Valencia and London.

    The case describes the business model of Ontruck, analyzes the market and the competition and highlights the process of evaluation of some different options and the main challenges for the next round of growth.

    Academic Area:
    Information Systems & Technologies | Others
  7. La Sonrisa Máxima AJ-EF-020

    Secunda is Prima’s employee and a dentist in one of Prima’s dental clinics. Secunda and Prima are going to open a new clinic together in Spain under a new Sociedad Anónima. They have mistakenly made investments on account of the new company. Leasing over equipment has been entered into with a third party, for equipment to be used in the clinic.

    The students are asked to regularise this de facto situation with a long-term solution. Furthermore, the relationship of both parties as partners must be regulated, and in particular, Secunda’s dual role as a dentist and director.

    Academic Area:
    Finance | Entrepreneurship | Others | Innovation
  8. Ethiopia: Doing business at the bottom of the pyrami … EC1-139-I-M

    What is it like to live and do business at the base of the pyramid? This multimedia is the second part in a series of reports from students who have spent time living, working and volunteering in Ethiopia.

    This installment focuses on the different types of businesses that exist and operate in the East African country and begins to explore both the opportunities and challenges that business owners face. Here we display the first-hand accounts from those who have spent time in large and small companies and can relay the challenges of doing business in the bottom of the pyramid.

    The students´ experiences are brought to life through images and video interviews. The conclusion posing the ultimate question: Can money be made doing business at the bottom of the pyramid?

    Academic Area:
    Economic Environment
  9. Role Play - Derecho de la Competencia. Anexo 2. Inst … (Rol 2) AJ-DM-003

    Role play designed especially for early students of law or business administration. Useful to get a first-hand experience of the pressures directors face with competitive threats and also to tempt them with quick solutions using anti-competitive strategies, that tend to be relatively camouflaged. Each role explains the interaction of that team according to their role. This role has the instructions for the Sara Lea group, but also an analysis of who is who to help conduct the two meetings of the activity.


    The key dilemma is centered on the arrival of a Chinese competitor that is combined with the decline of the European sector and what should the brands do to remain competitive in the market

    Academic Area:
    Strategy | Others
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