This interactive multimedia case describes Aedas a leading architectural firm which has developed a strong research culture. This has led to the creation of specialist groups within the firm for the main R&D fields at stake.
The case touches different aspects such as innovation ROI knowledge management business-IT alignment inside a professional services firm and includes several rich graphic elements such as videos of the company’s protagonists and a decision tool where students have to think about the new setup of a research project at AEDAS.
The case study is designed to be discussed in one session with the support and guidance of the professor in areas such as Innovation Management, Project Management and Information Systems and Technology.
The purpose of the case is the following: To appreciate the importance of research and technology alignment with design management and production practices and provide ideas for further improvement of this alignment and to understand research development innovation and knowledge management as a cocktail for professional services firms.
The multimedia case explores Lean Practices in the service industry specifically in an eye care organization. Through interactive graphs videos and the help of a process simulation the comprehension of certain concepts such as process capacity or system variability is made much easier. It is a good tool to help understand how a lean system works in a service industry such as a health organization.