What is Strategy?

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IE code
STR020210-U-ENG-VID
Language
English
Format
Video
Est. dedication time
10 minutes
Type of publication
Technical Note and tutorial

Description

In this video, Professor Kock discusses the concept of strategy and how it is defined as the cost of creating a product or service that generates above-average returns, using simple examples to illustrate the concept of socioeconomic value.

What is Strategy?