During the summer of 1997, two Chilean students wanted to create a unique project. They joined together a group of young university students to make a positive contribution to people experiencing extreme poverty in their country by providing them with more decent homes. Soon the project was present throughout Latin America and became known as Un Techo Para Mi País. Due to the growth and increase in activities, the organization needed additional funding and resources.  It faced the challenge of staying true to its roots while educating people on how it was evolving: its mission went beyond building prefabricated homes. Should the organization run media campaigns to share that they are doing actions besides building wooden huts or would losing their strong housing positioning end up counting against them?