IE code
MKS020198-U-ENG-VID
Language
English
Format
Video
Est. dedication time
9 minutes
Type of publication
Technical Note and tutorial
Description
In this animated video, Professor Moreno explains the importance of the omnichannel experience, tracing its origins from the early days of e-commerce to contemporary omnichannel marketing and explaining how this experience can be improved across the customer journey touchpoints.
