IE code
ENT020196-U-ENG-VID
Language
English
Format
Video
Est. dedication time
5 minutes
Academic Area
Type of publication
Technical Note and tutorial
Description
In this video, Professor Ravindran explains how the value discipline framework can help identify the goal of a company, using contrasting examples from well-known companies including Hyatt, Airbnb, Casio, Omega, and Netflix.
