IE code
MKS020215-U-ENG-VID
Language
English
Format
Video
Est. dedication time
7 minutes
Academic Area
Type of publication
Technical Note and tutorial
Description
In this video, Professor Rodriguez Baptista interviews David Martín Muñoz (CBDO and Partner, Apache Digital), discussing the role of the customer journey and how it has changed with recent developments in technology and trends (as well as in light of the Covid-19 pandemic).
