In a rainy day of February, Antonio Gómez, General Manager and shareholder of  Supermercados Isleños, S.A. (SISA) was trying to organize his ideas, develop arguments and draw conclusions to be able to defend his new and ambitious strategy for the company at the next meeting of the Board of Directors. While he stared at the rain beating down against his windowpane he tried to concentrate on the facts....  This case study describes, from the point of view of the General Manager, the alternatives SISA is facing in order to ensure its survival.