IE code
STR020235-U-ENG-VID
Language
English
Format
Video
Est. dedication time
10 minutes
Academic Area
Type of publication
Technical Note and tutorial
Description
In this video, Professor Kock provides insights on how to apply basic economic and strategic logic to innovation, differentiating between the two main strategic archetypes and offering examples of how companies using these archetypes function and compete within the market.
