Role Play - Derecho de la Competencia. Anexo 5. Instrucciones Henkal
Part: Rol 5

Asociación Empresarial: Objetivos, retos y peligros.

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IE code
AJ-DM-006
Language
Spanish
Format
PDF
Nr. Of Pages
6
Academic Area
Type of publication
Simulations and Games

Instructor support

A Teaching Note is available for this material.

Description

Role play designed especially for early students of law or business administration. Useful to get a first-hand experience of the pressures directors face with competitive threats and also to tempt them with quick solutions using anti-competitive strategies, that tend to be relatively camouflaged. Each role explains the interaction of that team according to their role. This role has the instructions for Henkal, but also an analysis of who is who to help conduct the two meetings of the activity.


The key dilemma is centered on the arrival of a Chinese competitor that is combined with the decline of the European sector and what should the brands do to remain competitive in the market