IE code
MKS020298-U-SPA-VID
Language
Spanish
Format
Video
Est. dedication time
3 minutes
Academic Area
Type of publication
Technical Note and tutorial
Description
In this video, Professor Antonio Gonzalez explains is the and its importance in the buying process. It mentions each of its stages and recognizes them within the commercial strategies. The video also discusses the Classic Sales Funnel, differentiating its approach from the current one.
