IE code
MK2-138-I-M
Format
Multimedia and interactive
Est. dedication time
60 minutes
Academic Area
Type of publication
Technical Note and tutorial
Description
The Positioning tutorial shows the basic concept of positioning segmentation and differentiation in a didactical and entertaining way.
With the help of an introductory animation different ways of segmenting are shown and positioning is underlined as one of the strategic pieces of a marketing plan. Different multimedia examples and some short exercises complete the material.
