We reveal which materials from IE University Publishing have been the most successful in the past year
We have just bid farewell to 2023, and at IE University Publishing, we want to review which materials have been used the most in the past year from the 1,600+ resources available in our catalog.
Multimedia materials continue to be the favorites for educators because they allow a high degree of student engagement and are more attractive, thanks to their dynamism. In particular, case studies are the most requested. These materials present real business cases that students must analyze to find solutions and make decisions.
Interactive tutorials have also proven to be highly successful and are among the most widely used materials, greatly benefiting the establishment of basic knowledge on a subject.
Once again, at the top of our global ranking, are some of the most representative materials from the IE University Publishing catalog:
1. Digital Marketing, Social Media, and Mobile Marketing
(Bestseller in the Harvard Business Publishing catalog)
(Bestseller in the Harvard Business Publishing catalog)
(Bestseller in the Harvard Business Publishing catalog)
4. IKEA: Global Brand Communication
(Bestseller in the Harvard Business Publishing catalog)
Focusing on the latest incorporations, it is worth highlighting "Eye in the Storm Simulation: Your Role in Climate Change Action" a virtual reality material which has already had a significant impact, both within and outside IE University, even receiving several international recognitions. This is thanks to its innovative structure composed of three parts (VR experience, role-playing, and in-class debate), which allows for an emotional connection with the topic to seek consensus-based solutions.
All these materials, and many more from different academic areas, typologies, and languages, are available in the online catalog, where you can also access teaching notes, a manual that helps teachers use these resources in class. It guides learning objectives, possible discussion approaches, or complementary activities, to get the most out of them.
To conclude, we would like to thank all the authors for their great pedagogical work, research, and innovation, and congratulate them on the success of their materials. Once again, IE University professors have demonstrated their commitment to education and continuous improvement.