The multimedia case study "Empathy Inc. Scandal: Business and Human Rights in the Tech Industry" by IE University Publishing has been selected as a finalist in the prestigious MEDEA Awards 2024, which honor excellence and innovation in audiovisual educational projects.

We are proud that one of IE University Publishing's materials has been recognized among the best projects for the second consecutive year, competing with initiatives from institutions around the world[AS1] .

"Empathy Inc. Scandal: Business and Human Rights in the Tech Industry" is a multimedia case study that explores the use of artificial intelligence from an ethical and legal perspective. In this material, students delve into a corporate scandal where an innovative AI technology is used unethically by a government. In response, a non-profit organization attempts to initiate legal action against the company that created the technology to protect citizens' rights.

You can access and learn more about this material by clicking here or watchinging the trailer below: 

This case study challenges students to use critical thinking, analyze a complex situation from different angles, and reflect on ethical issues with profound implications for society, human rights, and citizens' privacy.

Two important aspects to highlight are the high audiovisual quality of the case and the masterful use of storytelling to capture students' attention and engage them in the narrative. It is also worth mentioning the great relevance of the topic: the potential negative consequences of artificial intelligence.

We want to thank and congratulate the entire team behind this case study, especially the author, Johanna Jacobsson, for her dedication, effort, and continuous innovation.

Each year, the Media & Learning Association brings together professionals from the educational and audiovisual sectors to share and learn from best practices. This edition, titled "Media & Learning 2024 – Back to the Future?" was focused on the transformative power of AI in education.

At IE University Publishing, we will continue to work on creating innovative and high-quality educational resources, reaffirming our commitment to excellence and ethical education in the technological field.