Lobbying

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IE code
DG01-380-I
Language
English
also available in Spanish
Format
PDF
Nr. Of Pages
9
Academic Area
Type of publication
Technical Note and tutorial

Description

This Technical Note gives an overview of lobbying as a way for managers to influence governments, policy, and regulation.  It defines lobbying, explains why lobbying is becoming an increasingly important tool for managers in the implementation of their non-market strategies, and reviews key elements of a lobbying campaign.  The Note also includes an analysis of the role of professional lobby consulting firms and a discussion of ethical considerations related to lobbying public officials