Lawnworks Lawn & Garden Product Group: Weighting the pros and cons of build-to order

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IE code
DO1-146-I
Language
English
Format
PDF
Nr. Of Pages
11
Type of publication
Case Study

Instructor support

A Teaching Note is available for this material.

Description

Lawnworks a division of a Fortune-500 North-American company builds garden tractors for the consumer and professional market. After two decades of steady growth an economic recession forces divisional management to rethink the operations and market strategy of the division or face dismissal from the parent company.