Las PYMES frente a las grandes empresas en los nuevos escenarios competitivos: sus armas estratégicas

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IE code
GE2-112
Language
Spanish
Format
PDF
Nr. Of Pages
11
Academic Area
Type of publication
Technical Note and tutorial

Description

In this technical note, the factors that spell an end to SMEs and all the ones that, as a counterpart, not only have allowed them to not disappear but have also encouraged their strengthening are analyzed. Specifically, strategic weapons of small businesses are studied.