IE code
GE1-131-B
Language
Spanish
Format
PDF
Nr. Of Pages
5
Academic Area
Type of publication
Case Study
Description
The case will relate the variables and circumstances that occurred to get reposition the brand Natural Mineral Water Light Source and its new product range and a secondary mark used as a hare. In less than three years he got through the market share of the top 50 (1998), the top 3 (2001). Building a strong brand that, today, maintains its leadership.
