IE code
MKS020296-U-SPA-VID
Language
Spanish
Format
Video
Est. dedication time
5 minutes
Academic Area
Type of publication
Technical Note and tutorial
Description
In this video, Professor Antonio Gonzalez explains in detail the three stages of the Sales Funnel - TOFU, MOFU and BOFU - indicating the current situation with the customer in each of the stages, the description of sales strategies and the status of the negotiation.
