This interactive tutorial introduces the value chain as a strategic analysis tool, showing the various approaches of the tool (Porter, Mc Kinsey, etc.) and its application.

It's objective is to lead the student to apply the tool in an interactive exercise to understand the value of the tool as an instrument of analysis and internal diagnosis for firms. By using the tutorial, the student develops an integrated vision of company activities that helps them understand how value is generated within the chain. A virtual advisor guides and helps the student to understand the content by providing comments, examples and advice throughout the material.