In this video, Professor Larru facilitates a conversation with Soraya Jimenez from Santander Group about their collaboration with IE and Banco Santander. Soraya introduces herself as the Head of Global Model and Development, emphasizing her decade-long experience with Santander Bank and her background in mathematics and data analysis across various industries. She explains their department's focus on leveraging vast data through machine learning and artificial intelligence algorithms to benefit countries and corporate centers. They are also developing risk models. Soraya discusses how AI is used to predict future customer behavior, identify fraud, and enhance customer experience.