IE code
GE1-124-I
Language
English
Format
PDF
Nr. Of Pages
15
Academic Area
Type of publication
Case Study
Description
This case is about the story of an entrepreneur and the obstacle-filled journey she had to overcome in her entrepreneurial adventure. With this case students will learn the importance of SWOT (Strengths, Weaknesses, Opportunities y Threats) analysis, how to face problems that arise in startups and above all how to analyse a business model. For these reasons, this case is a real example of many of the variables entrepreneurs should have in mind.