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  1. The Entrepreneurial Journey of a Manager GE1-138-I-M

    Which is the path to entrepreneurship? In this interactive case study we follow the process of Maria Eugenia Giron and her team in the management buy in (MBI) of Carrera&Carrera. It is the case of a top line manager who decides to switch towards entrepreneurship in the growing luxury industry through a well established company.

    Students can follow the milestones of the company through an interactive timeline understand the current situation through graphics and charts and follow the analysis of the stakeholders in video interviews. Finally the student will have the chance to evaluate the opportunity.

    There is also a professor's page where the professor will have access to student's answers and a part B of the case through more videos that can be presented in the class to stimulate further discussion.

    Academic Area:
    Entrepreneurship
  2. [Russian Version] Disruptive Innovation at BBVA SI1-147-R-M

    [Russian Version] 

    What happens when a multinational from another sector launches an innovative service which competes directly with your offerings? This material explains how BBVA reacted to the disruption of its micro-payment business caused by the entrance of large multinationals from outside the banking industry.

    The rapid acceptance of technologies by consumers offers an opportunity to meet a growing demand for new services. Many companies attracted by these business opportunities are placing greater importance on innovation pushing it to the forefront of their structure.

    Most commonly it is companies within the same sector that compete amongst one another to launch new services however sometimes the disruptive came from another sector which launches an innovative service which competes directly with your offerings. 

    This case has been designed for use in undergraduate, graduate (MBA programs and Masters in Management programs), Executive MBA, and executive education programs, and in courses such as Information Systems and Technology, Technology and Information Management, Digital Transformation, and Digital Innovation.

    Academic Area:
    Digital Technologies & Data Science | Innovation
  3. Disruptive Innovation at BBVA SI1-147-I-M

    What happens when a multinational from another sector launches an innovative service which competes directly with your offerings? This material explains how BBVA reacted to the disruption of its micro-payment business caused by the entrance of large multinationals from outside the banking industry.

    The rapid acceptance of technologies by consumers offers an opportunity to meet a growing demand for new services. Many companies attracted by these business opportunities are placing greater importance on innovation pushing it to the forefront of their structure.

    Most commonly it is companies within the same sector that compete amongst one another to launch new services however sometimes the disruptive came from another sector which launches an innovative service which competes directly with your offerings. 

    This case has been designed for use in undergraduate, graduate (MBA programs and Masters in Management programs), Executive MBA, and executive education programs, and in courses such as Information Systems and Technology, Technology and Information Management, Digital Transformation, and Digital Innovation.

    Academic Area:
    Digital Technologies & Data Science | Innovation
  4. Digital Transformation in Vocento SI1-146-I-M

    The trend of people reading on paper is decreasing whilst the trend for reading online is increasing. This multimedia case explains how Vocento reacted to the shift of consumers from traditional media to online media and the significant reduction in income that this initially brought about. It discusses how the company was able to solve this issue by analysing data from its users in order to better understand their habits. With this information Vocento was able to make business decisions that have positioned the company as a leader in the field of online communication. The multimedia case separates the analysis of this experience into five stages from the initial detection of the problem through to finding a solution and measuring the impact on the business.

    This case has been designed to be used in undergraduate, graduate (MBA programs and Master in Management programs), Executive MBA and executive education, in courses such as Information Systems and Technology, Technology and Information Management, Digital Transformation, and Digital Innovation.

    Academic Area:
    Digital Technologies & Data Science | Innovation
  5. Big Data SI2-107-I-M

    This tutorial is aimed at introducing students to the main concepts of Big Data. The material includes videos interactive exercises supplementary material and elements of gamification. Students will learn about the origins of the Big Data concept its definition and characteristics the technologies used and when Big Data is suitable for business.

    In addition students will have a chance at putting into practice their knowledge and to consider the latest trends surrounding this technology. All of this intertwined with elements that will keep students entertained throughout their learning. For example badges can be won along the way recognizing the knowledge acquired while helping to increase engagement with content.

    This material can be used in undergraduate and graduate programs (especially MBA and other management programs) as well as in executive education courses where topics such as technology management and digital business are incorporated.

    Academic Area:
    Digital Technologies & Data Science
  6. The Housing Market in Spain EC1-138-I-M

    Have house prices stopped falling? What is their natural resting place? The Housing Market in Spain provides a framework for analyzing and predicting house prices. The case study focusses on Spain, however, the analysis can be extrapolated to other countries. Students are presented with different information across six steps. In each step they must make a prediction, modifying their previous decision according to their analysis of the new information. The case takes a look at such topics as speculative bubbles, income trends, disposable income and income elasticity of demand.

    A dedicated professor’s page, designed to be shown in the class session, allows for a full analysis of decisions in each of the steps. As well as seeing the tendency of the predictions for the whole class, the professor can highlight a specific student’s analysis and use this to encourage class discussion.

    * This material will have personalized links for each student and the professor will have the ability to see individual and aggregate responses before and during the class session.

    Academic Area:
    Economic Environment & Public Affairs
  7. Ethiopia: Life at the base of the pyramid EC1-132-I-M

    This multimedia case tells the story of three groups of IE International MBA students who embarked on volunteer and research projects in Ethiopia. The first phase involved students staying and working in an NGO in Dilla whilst researching the three pillars of poverty: health nutrition and education. The second stage will look at the opportunities to do business in Ethiopia and the final phase plans to focus on attracting foreign investment to the country.

    The students' experiences are brought to life through images and video interviews. The conclusion section for the first phase considers whether NGOs can solve the problems in Ethiopia and possible solutions to the poverty trap.

    Academic Area:
    Economic Environment & Public Affairs
  8. Rogers Stirk Harbour and Partners RH1-147-I-M

    This interactive multimedia case describes the story of the redundancy process carried out by the architectural studio, Rogers Stirk Harbour and Partners, at the beginning of 2009. The case focuses on how this important studio, which was well-known for having a closely knit, employee-orientated culture, managed this process. The case begins with an introduction to the studio before moving on to hear the reasons of the partners for having to make redundancies. The final section of the case includes an interactive exercise in which students must make recommendations about how the company should manage the process. A dedicated professor's page, which can be shown in class, analyzes the results of the student exercise and also includes a full reaction to the process through various video interviews with employees.

    This case lies within the field of Human Resources Management and is fit to be used in such courses across all kinds of postgraduate programs. To date, it has been used successfully in MBA, Executive MBA, Executive Education courses and other management programs. 

    Academic Area:
    Organisational Behaviour | Human Resources | Negotiation
  9. Sownage: Cyber security and business continuity SI1-139-I-M

    The case details events from April to June 2011 when an attack on the PlayStation Network (PSN) occurred. As a consequence of this incident the PSN systems shut down and personal information about users was stolen by hackers. Students will analyze the facts and then present action paths putting themselves in the role of a PlayStation team member in charge of the situation. They will also need to develop a business continuity plan for the future.

    The case has been developed as a simple multimedia tool with the information organized according to the different stakeholders and through a timeline of the attack. In addition to texts and images each chapter has a number of links that students can visit to delve deeper into their analysis.

    This case study is designed to be used at various levels. Versions of this case have been used at the, pre-experience MBA, the MBA, and the Executive MBA, and a blended Global MBA in the session dedicated to information security management.

    Academic Area:
    Digital Technologies & Data Science
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