How to Analyze Your Competitor´s Brands?

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IE code
MKS020218-U-ENG-VID
Language
English
Format
Video
Est. dedication time
5 minutes
Type of publication
Technical Note and tutorial

Description

In this video, Professor Rodriguez Baptista explains how to carry out a competitive analysis, defining the main concepts to consider while doing so and offering a real-life example of a competitive analysis with a real company.

How to Analyze Your Competitor´s Brands?