After substantial growth in the past 3 years of business, the leadership team of Glownet realized they had to sit down and carefully decide their next strategic steps. Technology now enables, even in the field of event organization, scalable, faster and sustainable growth. 

For this decision they were considering several aspects of the business, including the platform, the possibility of out of the box solutions, whether they’d only expand to markets where they could physically provide support (up until now, this was a central part of their service) and finally other verticals/markets that they could explore.