In this video, Professor Rodríguez, along with his collaborator David, address current topics regarding the application of big data, analytics, and artificial intelligence in the field of human resources. They begin by reflecting on the most suitable areas to apply these tools, focusing on the importance of visualizing the employee and the business as a continuum rather than segmenting it into specific areas of work. They emphasize the role of analytics in understanding the employee's trajectory within the organization and its impact on the business, as well as predicting performance and customer satisfaction.