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The case describes the Crowdfunding Industry in the UK and how one of its leading companies, Crowd2fund, is trying to establish sustainable competitive advantages. The case also covers the decision of Crowd2fund about whether to internationalize their operations in Spain.
It is an opportunity for learners to strategically analyze the company, its future, how to approach it through the lens of whether this is a Winner-Take-All market or not, and how its competitive advantages can be leveraged in the medium term to ensure its sustainability.
In general terms, the case can be used to address platforms, their network externalities and the sustainability of competitive advantages.
This case can be used in the second part of a Core Strategy course of the MBA once students have already seen the basics of Industry Analysis, Resources & Capabilities and traditional Generic Strategies
