IE code
MKS020280-U-SPA-VID
Language
Spanish
Format
Video
Est. dedication time
2 minutes
Academic Area
Type of publication
Technical Note and tutorial
Description
In this video, Professor Antonio Gonzalez talks about the "Sales Funnel Strategy" explaining each of its four stages: Attraction, Interaction, Conversion and Loyalty. The video also explains, through examples, the requirements that a customer must have in order to close a sales meeting.
