In this video, Professor Larru explores into the intricate landscape of collaborative data ecosystems within companies. Highlighting the amalgamation of big data technologies and artificial intelligence/machine learning algorithms, he emphasizes how these synergies can optimize decision-making processes, particularly within the financial sector. Professor Larru illustrates how companies are joining networks with business partners, regulators, and other stakeholders to harness external data effectively. He discusses the value of diverse data sources, from social media comments to demographic information, in enriching analyses.