Data-driven decision making: CLV, smart data and data science

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IE code
MKS020193-U-ENG-VID
Language
English
Format
Video
Est. dedication time
5 minutes
Type of publication
Technical Note and tutorial

Description

In this video, Professor Moreno introduces the concept of smart data and describes the different questions and data that marketers need to consider when making decisions.

Data-driven decision making: CLV, smart data and data science