Customer Acquisition

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IE code
ENT020188-U-ENG-VID
Language
English
Format
Video
Est. dedication time
5,44 minutes
Academic Area
Type of publication
Technical Note and tutorial

Description

In this video, Professor Soriano explains how the concept of customer acquisition, establishing common metrics to measure customer acquisition and discussing strategies to ensure that the metrics that matter the most to the company are being measured.

Customer Acquisition