Compitiendo contra gigantes. Trymedia Systems

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IE code
GE1-132
Language
Spanish
Format
PDF
Nr. Of Pages
8
Academic Area
Type of publication
Case Study

Instructor support

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Description

Founded in Alicante, part of the operations moved to Silicon Valley. He developed a software Digital Rights Management to protect and monetize Internet content. He competed against large companies and succeeded. The case covers the main problems that any entrepreneur has to face: technology development, marketing, financing, distribution channels.