In this video, Professor Rodríguez explores the impact of technology on business productivity, highlighting the automation capabilities provided by technology over time. The concept of the "four Ds" is introduced to describe automated tasks: repetitive, dirty, dehumanizing, or dangerous. The discussion revolves around how generative artificial intelligence is changing this paradigm towards what is referred to as the "fifth D", focusing on automating desk tasks. The central question is to what extent this technology will transform productivity.