This case study explores the multifaceted challenge faced by ILUNION Hotels in effectively communicating its pioneering social inclusion initiatives. As a Spanish hotel recognized for its commitment to these principles, ILUNION Hotels has demonstrated remarkable success in integrating these values into its operations. However, the central dilemma of this case study lies in how the company has been communicating these efforts to its stakeholders and the general public.

 

This case study examines the complexities of this challenge, the strategies used by ILUNION Hotels, and the potential impacts on its brand reputation and business performance. It offers valuable insights to students, equipping them with the knowledge and skills needed to propose effective solutions to communication dilemmas. It also fosters a broader understanding of the importance of effective communication in conveying a company's commitment to social responsibility and sustainability.