Castillo de Canena

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IE code
DE1-187
Language
Spanish
Format
PDF
Nr. Of Pages
13
Academic Area
Type of publication
Case Study

Instructor support

A Teaching Note is available for this material.

Description

This case summarizes the evolution of the family business Castillo de Canena Olive Juice. This company began its operations in 2003 when its founders (Rosa Mª and Francisco Vañó) decided to switch from their successful career in large multinationals and create a new company within their family business (Castillo de Canena). The case explains the process they followed to formulate their competitive strategy and the steps that they took for its execution. At the end of the case the question is raised of whether they should change their strategy due to the financial crisis and the strategic moves of their competitors.