IE code
MKS020286-B-SPA-VID
Language
Spanish
Format
Video
Est. dedication time
9 minutes
Academic Area
Type of publication
Technical Note and tutorial
Description
In this video, Professor Antonio Gonzalez explains through some examples the types of questions used to determine if a customer has the economic capacity to purchase the product or service. The video shows four types of questions: questions to qualify the customer based on budget, questions regarding decision-making capacity, questions to verify that the customer is ready to buy, and finally, questions to identify when the customer is going to make the purchase.
