IE code
DE1-153-I-M
Format
Multimedia and interactive
Est. dedication time
90 minutes
Academic Area
Type of publication
Case Study
Description
This case shows the strategy followed by BP during the period 1997 - 2008 when John Browne was the CEO of the company. He made drastic changes in the company turning it into a global oil industry giant and the world's first green petroleum company.
The positive and negative results obtained, as well as the response of the competitors are included in the case.
The case presents interactive graphs, interviews, videos, animations.
