Bodega Abadía Retuerta: Tradición e innovación

Tradition and innovation

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IE code
DE1-118
Language
Spanish
also available in English
Format
PDF
Nr. Of Pages
17
Academic Area
Type of publication
Case Study

Instructor support

A Teaching Note is available for this material.

Description

The case study Abadia Retuerta is about a prestigious winery, which is part of the Novartis Group. The winery tries to link traditional winemaking philosophy with new technologies.

The case describes the strategy the company is following to increase its vertical differentiation and achieve its goal of turning its wines into one of the best in the world.