On October 2, the awards ceremony for the 15th edition of the IE University Awards for the best educational materials of the 2023-2024 academic year took place. These awards, granted by an internal jury of IE experts, recognize the best educational materials in their respective categories, highlighting quality, innovation, and impact.

This year, awards were presented in five categories, featuring case studies, tutorials, and simulators from various formats and academic areas:

BEST SHORT CASE STUDY

Airbnb: Surviving the COVID-19 Pandemic
By authors Jorge Fernández Vidal and Charo Silva. This brief case study on strategy and organizational behavior summarizes how Airbnb responded to the COVID-19 crisis and the changes the company had to implement.

BEST TRADITIONAL CASE STUDY

Krug champagne. The “savoir faire” of a luxury turnaround
A strategy and marketing case written by Professor David Millán. It describes the complex restructuring carried out by the Champagne Krug house following a difficult economic period. The case analyzes the implementation of this new corporate strategy and the role of leadership in the process.

MOST INNOVATIVE EDUCATIONAL MATERIAL

The Ethical Crossroads of Emerging Technologies
This virtual reality experience developed by Professor Theodore Lechterman, immerses students in two scenarios that present ethical dilemmas surrounding the use of emerging artificial intelligence technologies in military and judicial contexts. This immersive experience explores the ethical use of emerging technologies with a humanistic approach.

BEST-SELLER

IKEA: Global Brand Communication
Created by Carmen Abril, this multimedia case study explores IKEA's global communication strategy, addressing its history, values, relationships with consumers, and advertising campaigns across various markets, especially in Spain.
In addition to being the best-selling material from IE University Publishing, this case is also a best-seller in the Harvard Business Publishing catalog.

MOST USED EDUCATIONAL MATERIAL AT IE

Digital Marketing, Social Media and Mobile Marketing
This interactive technical note, developed by Professor Dushinka Karani, compiles key concepts in digital marketing, social media, and mobile marketing, showing how they are applied in real-world scenarios.
"Digital Marketing: Social Media and Mobile" is another of IE University Publishing’s best-sellers in the Harvard Business Publishing catalog.

We extend our congratulations to all the distinguished authors for the success of their materials and their commitment to promoting a more innovative and dynamic education.
All these educational materials and many more are available in the online catalog of IE University Publishing.