Search results for: 'Timeline'
The Entrepreneurial Journey of a Manager GE1-138-I-M
Which is the path to entrepreneurship? In this interactive case study we follow the process of Maria Eugenia Giron and her team in the management buy in (MBI) of Carrera&Carrera. It is the case of a top line manager who decides to switch towards entrepreneurship in the growing luxury industry through a well established company.
Students can follow the milestones of the company through an interactive timeline understand the current situation through graphics and charts and follow the analysis of the stakeholders in video interviews. Finally the student will have the chance to evaluate the opportunity.
There is also a professor's page where the professor will have access to student's answers and a part B of the case through more videos that can be presented in the class to stimulate further discussion.Academic Area:Entrepreneurship
Sownage: Cyber security and business continuity SI1-139-I-M
The case details events from April to June 2011 when an attack on the PlayStation Network (PSN) occurred. As a consequence of this incident the PSN systems shut down and personal information about users was stolen by hackers. Students will analyze the facts and then present action paths putting themselves in the role of a PlayStation team member in charge of the situation. They will also need to develop a business continuity plan for the future.
The case has been developed as a simple multimedia tool with the information organized according to the different stakeholders and through a timeline of the attack. In addition to texts and images each chapter has a number of links that students can visit to delve deeper into their analysis.
This case study is designed to be used at various levels. Versions of this case have been used at the, pre-experience MBA, the MBA, and the Executive MBA, and a blended Global MBA in the session dedicated to information security management.Academic Area:Digital Technologies & Data Science
BBVA – The Web 2.0 Innovation (Re)-Evolution provides details of the bank’s Innovation and Transformation journey that began in 2007. This case focuses specifically on the Web 2.0 applications that BBVA developed during this period and the part they played in the company's strategy.
This case is organized through a timeline with video interviews which allow students to review the situation of the company before the Innovation and Transformation journey as well as to consider the challenges that this plan may bring in the future.Academic Area:Digital Technologies & Data Science | Innovation
Galletas Fontaneda & United Biscuits RH1-120-I-M
This interactive multimedia case describes the crisis that surrounded the sale of the Galletas Fontaneda biscuit factory in 2002. United Biscuit's announcement to sell the factory was the beginning of a seven month conflict that would affect the employees its managers and residents of the town of Aguilar de Campoo.
The case is based around an interactive timeline which allows students to consider the main events of the crisis in detail. For each of the milestones interviews with the president of United Biscuits the head of the worker's council and the mayor of Aguilar de Campoo provide analysis.Academic Area:Human Resources | Negotiation
PEREZ LLORCA AJ-GSJ-001-I-M
The interactive case shows the selection process for a new junior lawyer at the law firm Perez Llorca.
Interviews with the HR director the company's timeline and a series of graphs provide information about the company and the “war for talent” in the law sector. As a final exercise students are able to watch four job interviews and choose the best candidate for the job offer.Academic Area:Organisational Behaviour | Human Resources | Law
This case is about a very successful company called Blu:sens that became the leading Spanish MP3 manufacturer just three years after it started with “share capital of €3,006, two people and a dream.” The case includes a timeline of how the company was launched and details about its strategic moves regarding financing, manufacturing, distribution, products, differentiation and internationalization. The company’s goal was to “conquer the world” and thanks to these strategic moves, it was able to do so by growing in a very short period of time and expanding globally, even when faced with the financial crisis in Europe.Academic Area:Entrepreneurship
The United States Economy EC1-108-I-M
This multimedia case considers the development of the U.S. Economy up until 2005 detailing its achievements and shortfalls. It charts the history of the country and attempts to simulate the power of the nation on the rest of the world.
The case is separated into three main areas: an in-depth country analysis detailing key economic indicators and their progress an interactive timeline charting the history of the U.S. and a simulator which aids in the discussion of the effects of the U.S. economy on the rest of the world.Academic Area:Economic Environment & Public Affairs