Search results for: 'Timeline'
The Entrepreneurial Journey of a Manager GE1-138-I-M
Which is the path to entrepreneurship? In this interactive case study we follow the process of Maria Eugenia Giron and her team in the management buy in (MBI) of Carrera&Carrera. It is the case of a top line manager who decides to switch towards entrepreneurship in the growing luxury industry through a well established company.
Students can follow the milestones of the company through an interactive timeline understand the current situation through graphics and charts and follow the analysis of the stakeholders in video interviews. Finally the student will have the chance to evaluate the opportunity.
There is also a professor's page where the professor will have access to student's answers and a part B of the case through more videos that can be presented in the class to stimulate further discussion.Academic Area:Entrepreneurship
This case is about a very successful company called Blu:sens that became the leading Spanish MP3 manufacturer just three years after it started with “share capital of €3,006, two people and a dream.” The case includes a timeline of how the company was launched and details about its strategic moves regarding financing, manufacturing, distribution, products, differentiation and internationalization. The company’s goal was to “conquer the world” and thanks to these strategic moves, it was able to do so by growing in a very short period of time and expanding globally, even when faced with the financial crisis in Europe.Academic Area:Entrepreneurship